Expert support for your swim school.
An exclusive STA member offer.
A free initial consultation without obligation and 15% off Wagtail’s business support services — practical help to build a business that fits your ambitions.
Enquire about the STA offer →Please mention “STA offer” in your enquiry.
What the offer includes
This exclusive arrangement is for STA members who want specialist advice, guidance and hands-on support for their swim school.
Free initial consultation
Discuss your business, the challenges you face and the support you may need. We’ll talk through what you want to achieve and how Wagtail could help.
Completely free of charge, with no obligation.
15% off all business support services
As an STA member, you receive a 15% discount on any fees payable for business support.
Swimming industry experience.
Personally led support.
I'm Dan Allen, founder of Wagtail Services. I've spent 20 years working in the swimming industry, including as Managing Director of a large franchised swim school business.
Today, Wagtail focuses primarily on helping established independent swim school owners explore, plan and develop their own swimming facilities. This STA member arrangement also preserves access to practical business support for your wider ambitions.

Make the most of your STA membership.
Tell me a little about your swim school and the support you're looking for. Mention “STA offer” so I know you're enquiring through the member arrangement.
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