A specific benefit for STA members

Expert support for your swim school.
An exclusive STA member offer.

A free initial consultation without obligation and 15% off Wagtail’s business support services — practical help to build a business that fits your ambitions.

Enquire about the STA offer →

Please mention “STA offer” in your enquiry.

Your member benefit

What the offer includes

This exclusive arrangement is for STA members who want specialist advice, guidance and hands-on support for their swim school.

01 · TALK IT THROUGH

Free initial consultation

Discuss your business, the challenges you face and the support you may need. We’ll talk through what you want to achieve and how Wagtail could help.

Completely free of charge, with no obligation.

02 · MEMBER SAVING

15% off all business support services

As an STA member, you receive a 15% discount on any fees payable for business support.

About Wagtail

Swimming industry experience.
Personally led support.

I'm Dan Allen, founder of Wagtail Services. I've spent 20 years working in the swimming industry, including as Managing Director of a large franchised swim school business.

Today, Wagtail focuses primarily on helping established independent swim school owners explore, plan and develop their own swimming facilities. This STA member arrangement also preserves access to practical business support for your wider ambitions.

Existing Wagtail STA promotional artwork, featuring the STA logo and a swimming lesson
Start a conversation

Make the most of your STA membership.

Tell me a little about your swim school and the support you're looking for. Mention “STA offer” so I know you're enquiring through the member arrangement.

Enquire about the STA offer →

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