Keep the project moving. Keep the business in view.
You have a viable pool project. Now the property, specialists, construction and commercial launch need to come together. I'll lead the client-side coordination from the next commitment through to opening.
Discuss your pool project →Project photography: Walton swimming pool
One experienced lead across the moving parts.
A pool development creates a new set of demands alongside the swim school you already run.
Property discussions, technical decisions, supplier appointments, programme changes and cash flow all affect one another. Wagtail helps you keep sight of the whole project and the operating business it needs to become.
You'll work directly with Dan Allen, with specialist partners involved where the project requires their expertise.

From existing facilities to renewed swimming spaces.
Before and after at Walton and Fosse Way, alongside the completed Stafford pool.
Walton · Pool refurbishment
Fosse Way · Plant room refurbishment
Stafford · Completed pool

Turn an agreed plan into coordinated action.
The scope is agreed around the project and the team already appointed. Support can cover the full delivery journey or a defined phase where you need an experienced client-side lead.
Move the property forward
Coordinate commercial lease discussions, landlord requirements and project dependencies, working with your appointed legal and property advisers.
Appoint the right specialists
Help define scopes, coordinate appointments and connect designers, engineers, pool specialists and contractors with the operating brief.
Make informed supplier decisions
Coordinate tendering and supplier comparisons, examine scope gaps and keep cost, programme and operational needs in view.
Manage the moving parts
Track programme, budgets and key decisions; coordinate the project team and help resolve issues that threaten progress.
Keep changes visible
Help assess variations, procurement pressures and emerging risks so you understand the implications before making decisions.
Prepare the business to launch
Coordinate handover and opening dependencies alongside staffing, teaching capacity, customer communications and commercial readiness.
Clarity as the project develops.
The finished pool has to work as a business.
When cost or programme pressures arise, the easiest short-term answer may create a long-term operating problem.
Wagtail helps connect delivery decisions to the things that matter once the doors open: teaching capacity, staffing, customer experience, maintenance and commercial performance.
The aim is to make informed decisions, deal with problems promptly and keep the project aligned with your business case.
Your client-side lead. The right technical expertise.
Wagtail coordinates the commercial and delivery picture. Appointed designers, contractors, engineers and certifiers retain their respective technical and statutory responsibilities. The scope of Wagtail's services and each specialist appointment is agreed for your project.

Getting the project delivered.
Can you help if the project is already under way?
Yes. We can review where the project stands, identify the immediate issues and agree a useful scope of support alongside the existing team.
Does Wagtail build the pool?
Wagtail provides client-side project leadership and coordination. Construction and technical works are undertaken by appointed contractors and specialists.
What if I do not yet have a viable business case?
Start with Get Set to test the opportunity, costs and delivery requirements. If the existing swim school needs strengthening first, Get Ready focuses on that preparation.
Ready to move your pool project forward?
Tell me where the project stands, who is involved and where you need support. We'll identify the next practical step.
Talk delivery with Dan →



